The Untapped Marketing Goldmine
Are you wondering if Tumblr could end up helping your business?
Are you wondering if Tumblr is right for you?
Do you want to let your audience share your brand and/or products on this social networking platform?
If so, please keep reading as I share with you how to use the magic of Tumblr for your business.
Why use Tumblr?
Tumblr is a microblogging and social media platform that has been growing drastically since Yahoo bought them. It houses more than 130 million blogs and is in the middle of the top 15 websites in the US.
They get 25.3 Million monthly visitors on average from the US alone. Here’s the description Tumblr provides about their platform:
“Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML.”
With the user number and popularity on the rise, Tumblr it’s a perfect marketing tool for businesses that are trying to expand their social reach and brand awareness.
Is Tumblr Right For Your Business?
Tumblr’s users are quite peculiar, they enjoy the awesome, unique and crazy content. This makes it a bit of a challenge for brands to undertake, especially start-ups and small business owners, however, it’s not impossible to master the craft of Tumblr’s posts.
Best Performing Content
Figuring out what the top performing content is, can be a bit of a hassle, after all, you need to build your audience first and then examine what it the content that they love best.
For this particular article, I will save you hours of analyzing you audience by telling you the top performing content.
Tumblr’s top performing content are GIFS. Yes, GIFS are the content that gets the best engagement on this peculiar platform. Not videos but GIFS. So, if you have a cool looking video you want to share, save it and share it somewhere else like YouTube, it won’t have as much of an impact on Tumblr.
Can you see the huge amount of notes this particular post has? Create something engaging and unique and that’s the kind of results you could get.
Storytelling is also huge (not as huge as GIFS though). Create a cool story with the help of images and you will have a winner, just make your story interesting and with a plot twist in the end (that always works).
Make It Visual
One of the first things that you notice about Tumblr is that pictures dominate the platform, they are everywhere. In fact, 90% of posts on Tumblr are image based.
A large part of Tumblr’s audience isn’t American, wich means, they probably don’t speak English. They break this barrier with carefully chosen images.
Some ideas for picture-based posts are:
- Shots of your product being packaged.
- Stills of your product in use.
- Candid pictures of your services in action.
- Images of your company employees working or having fun.
Use Tags To Easily Get Found
Using Tags will help you enhance your posts reach, this easy tagging system has made many posts go viral (without the need of a huge following) making exposure much easier.
Tags will also help you increase the number of followers you have.
There is so much more to marketing on Tumblr than this, I found and amazing guide online that can help you, it’s called How to use Tumblr for business, the ultimate guide.
I hope this introduction to Tumblr marketing has helped you and you use it to start your journey on Tumblr.